Pregnancy & Maternity Guides

Pregnancy brings plenty of changes, and knowing what to wear as your body grows can sometimes feel like another thing to figure out.

Our pregnancy and maternity guides cover everything from choosing a comfortable maternity bra and finding the right fit to maternity underwear, swimwear and the everyday essentials that can make pregnancy a little more comfortable.

Your Maternity Lingerie Guide

Not sure what maternity lingerie you actually need? Our guide takes you through the essentials, from maternity bras and briefs to finding comfortable lingerie as your body changes throughout pregnancy.

We'll help you work out what to buy, when to buy it and what to look for as your body changes.

Getting Started with Maternity Lingerie

When should you start buying maternity lingerie, and what do you actually need?

Wondering how much maternity lingerie you actually need? We break down the essentials, from maternity bras and briefs to nursing bras, so you can buy what you need without replacing your entire lingerie drawer.

Not sure when to switch to a maternity bra? Find out the signs that your normal bra is no longer working, when to buy your first maternity bra and how to choose a comfortable fit as your body changes.

Wondering if your bra size will change during pregnancy? Find out why your breasts change, when you might need a new bra and how to choose a comfortable fit as your pregnancy progresses.

Finding the Right Maternity Bra

Comfort and support become even more important as your body changes.
Not sure if your maternity bra fits properly? Learn how the band, cups, straps and underwire should fit, plus the signs that your maternity bra is too big, too small or simply not the right style for you.
Not sure how to measure for a maternity bra? Learn how to measure your ribcage and bust, use your measurements with a brand's size guide and check the fit as your body changes during pregnancy.
Not sure whether you need a maternity bra or a nursing bra? We explain the difference, when you might choose each and what to look for as your body changes during pregnancy and breastfeeding.

Maternity Underwear & Everyday Comfort

Because comfortable knickers really do make a difference when you're pregnant.

Maternity Swimwear & Holiday Essentials

Planning a holiday or simply want to enjoy the water during pregnancy? Find practical advice on choosing maternity swimwear.

Pregnancy & Maternity FAQs

When should I start wearing maternity bras?

There's no set point when you have to switch to a maternity bra. Many women find they need a different size or style as their breasts change during pregnancy, while others continue wearing their usual bras for longer. Comfort and fit are the best guides.

Do I need to buy a nursing bra during pregnancy?

You don't necessarily need to buy nursing bras straight away. However, some women choose nursing bras during pregnancy because they offer the comfort and flexibility they need as their body changes.

Should maternity underwear go over or under my bump?

It's really down to personal preference. Some women love high-waisted styles that sit comfortably over the bump, while others prefer briefs that sit underneath it. The most important thing is choosing a style that feels comfortable and doesn't dig in.

Can I wear normal underwear when pregnant?

Of course. There's no rule saying you have to wear maternity underwear. However, maternity briefs are specifically designed with pregnancy comfort in mind and can offer extra stretch, coverage and room for your growing bump.

Shop Maternity Lingerie

From supportive maternity bras to comfortable briefs and pregnancy-friendly swimwear, discover lingerie designed to work with your changing body.

SHOP MATERNITY LINGERIE

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